Little by Little was founded in 2011 by two psychologist-mothers with the sole intention of designing baby and toddler apparel that celebrate little children at every stage of their development. Drawing inspiration from daily interactions with the little ones, the tag lines on Little by Little apparel, coupled with unique graphics that play out the word puns, strive to give these little ones a “voice” to assert themselves. Such witty expressions allow parents to see their little ones’ behaviours from a fresh perspective and encourage them to embrace and relish their children for who they are. This sets the ground for fostering strong and healthy parent-child relationships and helps parents nurture their children into self-assured and confident young adults.

Little by Little endeavours to make a difference in the lives of little children and their parents from three aspects – Mind, Body and Spirit.

Little by Little was founded in 2011 by two psychologist-mothers with the sole intention of designing baby and toddler apparel that celebrate little children at every stage of their development. Drawing inspiration from daily interactions with the little ones, the tag lines on Little by Little apparel, coupled with unique graphics that play out the word puns, strive to give these little ones a “voice” to assert themselves. Such witty expressions allow parents to see their little ones’ behaviours from a fresh perspective and encourage them to embrace and relish their children for who they are. This sets the ground for fostering strong and healthy parent-child relationships and helps parents nurture their children into self-assured and confident young adults.

Little by Little endeavours to make a difference in the lives of little children and their parents from three aspects – Mind, Body and Spirit.